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Sun. Jul 21st, 2024

Balmain will present at the 2024 SWAIA Indigenous Fashion Show in Santa Fe

Balmain will present at the 2024 SWAIA Indigenous Fashion Show in Santa Fe

While still recovering from the traumatic event of the theft of 45 pieces from his collection, which was due to be presented 11 days later at Paris Fashion Week in September 2023, Olivier Rousteing he hasn’t lost his fighting spirit. It is in the direction of Santa Fe, the capital of New Mexico, which Balmain will fly next August. On August 18, 2024, the House will be present at The 102nd edition of the SWAIA Indigenous Fashion Showevent that takes place every year in the third week of August and coincides with the Santa Fe Indian Market, the largest and most prestigious indigenous art market in the world. This fashion show along with Native Fashion Week, which started in May 2024 and also takes place in Santa Fe, are golden opportunities for indigenous art and young artists of the movement who are eager to be known and show the world what they have prepared. Balmain’s presence is therefore a boon that could serve as a springboard for these emerging talents.

Opened by the singer Tabooformer member of the Black Eyed Peas, the event will bring together the major indigenous Hollywood stars, such as actress Jessica Mattern, and will showcase the work of talented young designers who have already made their mark in the industry. Indeed, among the active participants in the project, we will find the first member of the Council of Fashion Designers of America, Jamie Okumastar of the American reality show Project track Patricia Michaels or the rising star of styling Jontay Kham. To this distinguished group is added the presence The house of Balmainwhich will feature a selection of tracks from autumn 2024 collection. One of the event’s representatives attended the Balmain show last year and, amazed by Mr. Rousteing’s proposals, instantly decided to include him in the show. A proposal that was obviously accepted by the designer. Although this positive response may seem insignificant for the House of Balmain, there is no doubt that it will have a resounding impact on the visibility of indigenous fashion, with the aim of raising it in the world fashion debate.

The undisputed king of diversity and inclusionOlivier Rousteing, creative director at Balmain since 2011 when he was only 25 years, has always loudly proclaimed his values ​​and fought tooth and nail to make fashion, so uncompromising, a more open world. “I get a chance to express my view of the world and diversity, so I really hope to change mindsets in my own way. I am a black designer working for a traditional and old house. This sends a positive message. I would also like fashion to push its own boundaries. Diversity it should be a topic for all ads. It is the future of fashion, it’s part of me and I will always fight for this diversity,” he explained to Fashion Network a few years ago. Words that he combines with actions, associating the name of Balmain with this event that will serve as a showcase for contemporary indigenous fashion creations. An initiative to applaud and a project to follow closely.

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